How We Took Scrappers Racing from 5 to 250+ Million Views
We had to start from scratch with a social media strategy.
As industry leaders in motorsports, starting from scratch with our social media strategy proved to be a daunting challenge. Nevertheless, we quickly adapted and embraced contemporary platforms such as TikTok that allowed us to engage with motorsports fans in innovative ways. Consequently, we have been able to bolster our comprehensive strategies and objectives to maximize brand visibility and achieve maximum return on investment. This challenge was worth undertaking!
Our approach was to be very active and engaging on all platforms.
Our agency wanted to make sure that our approach was active and engaging on all platforms, especially in a niche industry such as motorsports. Our strategy was to create content that resonated with their fans, from structured commentaries on current races to the latest news in motorsports. Additionally, we strove for transparency in our messaging, allowing our followers to constantly stay informed and up-to-date about the motorsports industry. By doing this, we were able to foster an atmosphere of understanding within our fan base and augment their connection with motorsports like never before.
We also ensured that we were consistent in our messaging across all channels.
At SERO Social, we took specific measures to ensure that our messaging was consistent across all channels. This involved creating creative content that would resonate with a niche audience and spread through viral videos. We also implemented innovative marketing strategies to ensure that we connected with our followers on every platform in a consistent tone and voice. Through such efforts, Scrappers Racing has served as an example for organizations that wish to bolster their presence across diverse channels.
And finally, we always try to put out the best content possible.
We always went against the grain when it came to delivering top-quality content. We emphasized going beyond what others expected so our output was as good as possible. It wasn’t uncommon for us to produce exceptionally well-crafted and researched motorsport stories—with videos, photographs, interviews, and insightful commentary—that captivated our audience. We were very proud of the fact that, above all else, our content brought motorsport fans around the world together. We have always strived to make our content authentic so that motorsports enthusiasts have a reliable source of information at their fingertips. Our commitment to excellence was rewarded with admiration from motorsport fans everywhere – it truly embodies what we bring to the table every day.
These five things helped us take a professional motorsports team from 5 million to 250 million views!
When Scrappers Racing decided to rev up its digital presence, we knew that creating meaningful connections with viewers was vital. Setting ourselves apart from the competition began with Tiktok, allowing us to expand our reach beyond just motorsport fans. We focused on personality and creating authentic content, using a combination of TikTok's unique features and creativity - this paid off big time by letting us connect with audiences in ways no other platform could. As a result, we took the team from 5 million views to 250 million within a year!
This Instagram Reel we put together gained an impressive 22.7 million views - a testament indeed!
Our social media strategy decisions were pivotal in taking Scrappers Racing from 5 million to 250 million views. If you're looking to boost your business on social media, consider these five factors: being active and engaging, maintaining consistency in messaging, putting out great content, and having a clear brand identity. With careful consideration and execution of these elements, you can develop a social media plan that takes your business to new heights. Ready to take your business to the next level in social media? Contact us today for help from our team of experts.