Frequently Asked Questions

What does Sero actually do?

We're a boutique brand strategy and web design studio. We help founders, operators, and growing companies build digital presences that match the quality of what they actually do — through custom website design, brand audits, and strategic positioning. Small team. No handoffs. No bloat.

Who do you work with?

We work best with founders and business owners who are serious about their brand and ready to invest in doing it right. Our clients range from Bay Area service companies and hospitality brands to creative entrepreneurs and motorsports organizations. If you've outgrown your current look and you know it, you're probably our kind of client.

How long does a project typically take?

Timelines vary depending on scope, but most web design projects run 3 to 6 weeks from kickoff to launch. Brand audits are typically delivered within 2 weeks. We move with intention — fast enough to keep momentum, thorough enough to get it right.

Do you work with clients outside of California?

Yes. While we're headquartered in Palo Alto, we work with clients remotely across the country and internationally. Our process is built to run seamlessly regardless of location.

I'm not sure which service I need. Can you help me figure that out?

Absolutely — that's what the strategy call is for. We'll ask the right questions, listen to where you are and where you're trying to go, and recommend the best path forward. No pressure, no pitch deck. Just a real conversation.

How do I get started?

Book a strategy call directly from our site. It's the fastest way to get clarity on what you need and whether we're the right fit for each other.